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MUSIC For all the promotion
we do for this radio station, I still come across people that have no
idea what we do here at WCUR. Which is fine, I guess: I came on
just over a year ago, and back then I had no clue either. The
problem is, it's then on me to explain to someone who's only radio
listening experience has been Y100 and Q102 the chaos that is
91.7FM. "Every time I turn it
on, I hear some weird band that I've never heard before." is a
choice phrase I hear a lot. And so, in response to that, I
say....why is that a bad thing?
The product you have
here is not a polished one, nor is it neatly packaged, pre-tested
material. We receive dozens of CDs every week, we throw the best
ones at our DJs, and let them play what they wish. WCUR is raw,
free-form college radio, designed to expose listeners to the best in
independent music, while at the same time giving West Chester students
an on-air experience they can't get anywhere else. It's edgy,
it's intimate, and it spits in the face of every station that
interrupts their music with 20-minute long blocks of commercials.
At any given time of day, you have a chance of tuning in and hearing
some awesome new music, or you might turn us on and hear something you
think sounds like shit. In a nutshell, that's the chance you and
I take: sometimes, it's not easy for you to listen to, but for us, it's
never easy to get you to listen. We're not gonna make ourselves a
Billboard Top 40 clone, and we're not
gonna play the music you're used to hearing.
So, essentially, you have two choices: keep listening to the stations within your comfort zone, or take a chance with us and find out what those stations don't want to play. Check out our Spring 2004 DJ lineup, find a show that rocks, and tune in for it every week. The thrill of discovering a new band, or having your request played right away, or even hearing music you haven't heard in years is one that's unmatched in the corporate radio realm. New Music, Local Music, Your Music: this is WCUR. Coming next week: Weekly charts return | Music Reviews | A Look Back at 2003 |
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WCUR
Radio - 91.7 FM - West Chester, PA. - 610.436.2478 |